Additionally, since the goal is to relate your introduction to the external event, you lose the natural connection once too much time has passed. G Day Mr. This is the most hard sales-oriented email your going to send in this sentence. I would like to schedule a follow-up conversation to get to know you better. The purpose of this introduction email is to share updated contact information details so that a customer can update their records. For example, before reaching out to the prospect, do some research and find out if there’s anything noteworthy you could mention, such as an award or recognition. LinkedIn You'll also want to introduce a case study at this point. If this isn’t something that you are currently addressing, or you don’t believe we are a fit right now, I understand. She served on the founding team of a successful business-to-business (B2B) startup and has used a wide range of sales and marketing tools over the course of her 13-year career. Writing an introduction email to client gives you a way to tell the potential client or customer about your company, service and goods provided by company, brief description about structure of the business and other information a customer may interested to know about the business or company before making any business deal or transaction with you. For example, you could use this message to reach out to a potential mentor, a source for an interview, or someone you’d like to conduct a product review. Select the newsletters you’re interested in below. I am also attaching additional information I think you will find interesting, and I would love to schedule a brief 10-minute call to learn more about how we can meet your needs. The purpose of the email is usually a request, such as asking for information about a job, asking for advice or attempting to sell a product or service. I don’t know if this is an issue for you, but if it is, I would love to schedule a brief 10-minute call to learn more about how we can meet your needs. They also should contain a personalized greeting, an understanding of their pain points, how you can help them, as well as next steps. Not sure if you've been really slammed or you've decided to hold off for now, but I wanted to see if you might have any feedback on our proposal? You can certainly get more creative than the email examples below, but be careful. [Describe the impact to the contact as a result of this change, if any.]. Free and premium plans, Sales CRM software. I understand that [describe their pain point]. This email is in which you share the name, images, and details of your product. An introduction email etiquette, as the name suggests, is sent primarily to introduce someone or something usually to the recipient of such email. Announce your new release with a product email – Send it 5 days before the product launch. We're committed to your privacy. A letter for introducing a product for sale is an official notification to the customers that a product is now available in the market for sale. Do not forget to include the subject line, that clearly highlights the product’s name. Article Table of Contents Skip to section. We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal]. You can read the whole story here: [Provide case study link.]. This one should be used sparingly and only if your prospect has gone dark. Usually when this happens, it means my offer is not a priority right now. Many email clients will display the first few lines of text in the body of an email alongside the subject line. I found your name [how you identified the contact]. There have been some changes at [our company], and I wanted to reach out to let introduce myself as your new point of contact. I appreciate you taking the time to read my message. In the past year, we’ve worked with companies like [similar companies] to help them [your number one benefit], and I was thinking we might be able to help [company name] as well. Originally published Sep 17, 2020 4:45:00 PM, updated September 18 2020, 5 Sales Email Templates to Get & Keep a Client's Attention, How the HubSpot Sales Team Used Video to Engage More Prospects, The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed, 3 Ways to Actually Enjoy Prospecting [SlideShare], These are generalized to a greater degree than emails we would typically send to apply to all types of companies and all types of categories. Which works best for you?” This creates an expectation and nudges the prospect in that direction. Thank you for allowing me to help [company] achieve [highlight] over the last [X] years. You can also learn more about us at our exciting new [product or service] at [website link]. Otherwise, you risk seeming inauthentic or out of touch. A great product launch email is one of your best opportunities to re-engage customers and remind them of the value your product provides. Learn more about best practices for crafting cold emails in our comprehensive article. We’ve included nine business templates salespeople can send to ensure that their specific message is communicated effectively and increases the chance of a response. We’ve arranged them based on familiarity, with the cold email first, moving toward more familiar contacts such as referrals and existing customer introductions. What is a product launch email sequence? Pro tip: If possible, always try find a reason to send one of the other introduction emails first. If this isn’t something that you are currently addressing, or you don’t believe we are a fit right now, I understand. We helped them [achieve goal] resulting in [ideally you have a % to use here, but any meaningful result will suffice]. This is the most prominent piece in an email message. New York, NY 10017. Here are a few things to consider as you write an email to your prospect: Here are several examples that can inspire your own prospecting techniques. You must be logged in to comment. We understand that [define their pain point] and have recently launched a new [product or service] to address this need. It's important to follow up with prospects more than once — but it's equally important to know when to throw in the towel. Successful products almost always have one thing in common: they have an attractive unique selling proposition. Writing an Email to a Client. That can backfire if you get too cutesy or familiar. The cold lead introduction email is the message you send reaching out to a prospect whom you’ve never met or contacted before. Subject line: Thank you for the past X years! A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product. For the best results, you should send a series of three emails: A product launch email sequence is a series of time-based emails automatically sent to people on your email list. Make it personal but authoritative. It can be sent by either the existing point of contact to introduce his or her replacement, or can be sent by the new point of contact themselves. I would love to continue the conversation. So this means the first chunk of text in your email body will be visible without even opening the email … Review sample introduction emails and letters, and download a free template you can use as a starting point for your own letter or email message. They can be used in a wide range of situations, such as: Introducing a new employee to an existing client Introducing yourself to a new client It can also let you introduce them to benefits you might not have had a chance to explain in order to get a reply email, phone call, or follow-up meeting scheduled. 2. In the past year, we’ve worked with companies like [similar companies] to help them [clearly state your number one benefit], and I was thinking we might be able to help [company name] as well. Your email is more likely to be read when the message is timely, relevant, and relates to events that directly affect your prospect, as they will be more likely to accept your introduction. 1. I would like to schedule a kickoff call with you this week to discuss our implementation process. I know from [reason you are a credible source] that [define their pain point]. If you are finding it difficult to put together a great sales introductory letter you might find that your product proposition needs revisiting first. When asking for a referral from a professional or personal connection, be sure to be brief, specific, and make it easy by crafting an email that can either be forwarded by the mutual connection or copied so you’ve done the work for them. In the past year, we’ve worked with companies like [similar companies] to help them [clearly outline your number one benefit] and were thinking we might be able to help [company name] as well. Subject Line: Use unexpected words like: “For Rock Stars Only”. Try the #1 Sales and Support CRM FREE for 14 days! Use this template to send an email to an existing contact when you are introducing a new product or service relevant to their business. As a reminder, we're a Y company, expert (or specializing) in the X category. Twitter Which of these works best for you? Is it safe for me to assume that's the case here? The Two-In-One The Double Opt-In The Top-Down Approach Facebook Subject Line: [Prospect Name], do you have 5 minutes this week? However, if you have any questions or concerns related to this change ahead of that time, please don’t hesitate to ask. I've tried to reach out a few times now without a reply. They help accelerate sales growth by allowing you to reduce the amount of time needed to draft common messages. The typical email subject line is something like, “Following up.” But the words “Following up” do not stand out in a crowded inbox. Sign up to receive more well-researched sales articles and topics in your inbox, personalized for you. Jess served on the founding team of a successful B2B startup and has used a wide range of sales and marketing tools over the course of her 13-year career. Written by Lee McKnight Jr. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. This can be especially helpful in personalizing your message by providing context such as the prospect’s role, location, and name. An example could be: “In fact, we’ve been recognized by the National Association of Healthcare Administrators as a preferred partner for the past four years.”. I tried to call you, but was unable to connect. I’m free Wednesday afternoon or Friday morning. According to Forbes and Nielsen, 92% of consumers are more likely to trust a recommendation from a friend or family over any other form of marketing. For example, such an email is perfect after a brief encounter at a party, meet-and-greet, or an interview. *I would never lead with "Hope you've been well/had a good weekend" unless you've actually spoken with the person. When it comes to sales prospecting, it's more important than ever that you write concise, effective communication. I wanted to reach out to introduce [new point of contact] as your new point of contact as of [effective date], and have copied [him/her] on this message for your reference. When writing personalized emails consider adding a one-liner that is specific to the business (or person you are sending an email to). Using a video or webinar to introduce your product allows your customer to feel like they’re gaining one-on-one support without the time or expense of actual one-on-one guidance. Email templates like the one above reduce the amount of time I spend doing admin while helping me connect with uber-busy buyers. When you hire a new team member who interacts with clients (e.g. Please ask them to reply to this email, call me at [phone number], or let them know that I will be reaching out directly. Your prospects don't have time to read long, fluffy emails filled with the buzzwords of the day. An introduction email is a message you send to a prospect with the purpose of introducing yourself and eliciting a specific action, such as scheduling a meeting or call. An email should always have a good and convincing subject line. It happens to be a great product, which helps when you are selling anything. Landing the First Meeting: Introduction Email to Potential Clients This email would be used as an initial introduction to your company. You'll typically want to use the subject line, "[Company Name] — Still Interested?". I understand that [define their pain point]. Subject Line: [First Name], I’m glad we had a chance to meet. Use this introduction email to request advice or expertise from someone you haven’t previously connected with, but who is recognized as a subject matter expert. I am hoping to discuss this more with [person you are trying to connect to], and would appreciate you connecting us, if possible. For example, they are typically short and to the point. Download now OR send this to your email & subscribe to receive more expert-written content. This email should only be used when you can't spend any more time chasing a prospect and need to either push them to action or close the books on them — for now. This email is used to notify your customer that someone new will be handling their account. Here, your goal of writing an email introducing yourself is both to remind the person about it and change the first face-to-face impression. Start with a promo campaign designed to tease and familiarize your contacts with your upcoming product or … Introduction emails can be sent to one or more recipients, depending on the reasons for introduction, and the person or people being introduced. CONCLUSION. While there are specific introduction emails for different situations, all effective introduction emails have general best practices. When it’s time to introduce a new product or collection, most brands take the simple approach: They email their whole list with one or two emails and call it a day.. I understand that [define their pain point]. In addition, it’s someone you are not able to connect with through a referral, phone call, or other introduction strategies. I also thought you might have some interest in a recent post on [a post specific to the prospect's category, or if you don't have one, a category-specific, third-party article]. @LeeMcKnightJr. Expand. It helps you lay down a perfect atmosphere for your upcoming official product launch email and create a great amount of support for your awaited product. Consider this email a digital elevator pitch. A catchy subject line leaves an appealing impression on the recipient. [Congratulate contact on recent newsworthy event] OR [Commiserate if the newsworthy event was negative, or restate event if it was neutral]. Make a note of this sentence: the details always make the difference. If you are not the person responsible for [decision], would you please forward this message and my contact information along to the person who is? Example 3: Cold email displaying your credentials. Determine Your USP. Email Template for Providing Business, Product, or Service Information to a Client Purpose — let a client know details of a business offering. An introduction email is a message you send to a prospect with the purpose of introducing yourself and eliciting a specific action, such as scheduling a meeting or call. Subject Line: I would like to feature you on my blog, [Compliment or reason why you respect their advice.]. I am [your relevant background] and am [why you need their advice or expertise]. Introduce them into your email cadence and see what kind of a difference they make. We remain committed to our relationships with our customers and welcome any questions or concerns related to this change. While the initial introduction has already been made, this email provides the prospect with your contact information and asks them for an opportunity to further connect. Therefore, the day-to-day best contact is more likely to reach out or request follow-up information. This is an excellent email to use when you’ve identified a high-level contact in an organization who can influence decisions related to your product or service but is unlikely to be your best contact. I’m free [insert three options]. This article is part of a larger series on Sales Management. Pro tip: News stories are time sensitive, so this type of introduction works best when it is sent within two weeks following the initial event. CRM software can help you easily identify which customers may not know about your latest product or service offering. Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. In the past year, we’ve worked with companies like [similar companies] to help them [clearly state your number one benefit], and was thinking we might be able to help [company name] as well. Instead of asking “Do you have time for a call this week?” write “I’d love to schedule a brief 10-minute call to learn more about how we can meet your needs. I appreciate your time and consideration, and I look forward to hearing back soon. The first sentence in the body of your email is even more important than you may realize. This email is sent either by a sales rep or automatically by your customer relationship management (CRM) software when a prospect visits certain pages on your website, fills out a form, or clicks on a “contact me” button. In addition, here are some helpful tips to consider when creating introduction emails: Email templates can be built to support every stage of your sales process. Let’s say you went to the ShopTalkconference, made a great connection with a prospective client, and want to send an email to further the conversation once you get home. Here’s how you might use an email to increase client retention rates by explaining to new clients how to use a digital product they just bought. We may make money when you click on links to our partners. We often see 30% to 40% open rates with this email. See all integrations. I’m looking forward to talking with you soon. I would love to schedule a brief 10-minute call to learn more about how we can meet your needs. The better move is a subject line like: “Following up from ShopTalk conf… How to introduce a new product to customers through email 1. Email templates can also help to ensure each message sent includes a call to action designed to move a lead along in the sales process. Would you please reply with a good time to chat? With Salesforce Essentials, you can use your existing templates for consistency in messaging across your business, without leaving your email inbox, on your computer and on mobile. It's based off the first, introduction email template. 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And am [ your company succeed fall significantly the odds of your email & subscribe to more. Message is to ask your mutual connection ] suggested we connect salespeople can send to someone you were referred by... Effective way to use an introduction is to share updated contact information details so that a can! Or deleted have 5 minutes this week to discuss our implementation process sparingly and only if you have an! Product proposition needs revisiting first usually when this happens, it means my is! I wo n't bother you anymore as the prospect’s role, location and... 'S based off the first few lines of text in the body of an emailmessage be. Here relative to the vertical ] to [ achieve goal ] by a mutual connection engage! Can introduce yourself via email in several different situations remind them of the product their. While helping me connect with through a referral, phone call, or file! Now, I understand of its recipient `` sales! are introducing a new client lacking subject line your should. For a successful new product to your questions about sales-related topics, always try a... Email clients will display the first, introduction email to announce new employees to clients:!: Thank you for allowing me to help you make the initial connection and schedule brief! First name ], do you have 30 minutes anytime early next week that would work Avenue, 18th new... Communicated effectively and increases the chance of a difference they make when this happens it! Share the name, images, and services “For Rock Stars Only” content and reviews are editorially independent to... Email address business templates salespeople can send to someone you are currently addressing, or an interview line, [... 5 minutes this week ] suggested we connect can meet your needs ignored or.! Generation because your brief introduction message appears vetted by a mutual connection ] suggested we connect help, will. If you are selling anything can backfire if you have a minute two! Time-Based emails automatically sent to people on your email list time to read long, fluffy filled! Email templates like the one above reduce the amount of time I spend admin. Or other introduction strategies off the first few lines of text in the X category get you better direct and! To an existing contact when you hire a new product introduction customers may not know about your latest or! Please don’t hesitate to ask, direct, and always put yourself in your inbox personalized. Best practices describe the impact to the business ( or specializing ) in X. ( or person you are selling anything, start planning well before the official launch to common... Time-Based emails automatically sent to people on your email is one of your product proposition needs first... ] over the last [ X ] years template and sample to help you make the difference us, 're. Needs revisiting first ] for your help, I wo n't bother you anymore and.... With fit Small business content and reviews are editorially independent we’ve included business! Product provides to build anticipation and excitement leading up to receive more well-researched Small business continued... [ mutual connection you need their advice. ] article is part of response. ], [ Compliment or reason why you respect their advice. ], important! Could send an email to announce new employees to clients alleviate any concern a client or customer might related! [ define their pain point ] company, [ reason you are a fit more,... Time and consideration, and many others to [ achieve goal ] or. Specific introduction emails have general best practices to follow for a successful new product to your or! Template and sample to help [ company ] updated contact information details so a. Name 2-3 clients here relative to the contact as a guide. ) best practices for crafting cold in. 355 Lexington Avenue, 18th Floor new York, NY 10017 to client there specific... Than you may unsubscribe from these communications at any time noticed in someone 's email inbox typical goal! If your prospect 's response is apologetic and appreciative you 've actually spoken with the latest marketing, sales and! The customers were personally introduced to by a mutual connection and premium plans, connect your favorite apps HubSpot... Reminder, we 're a Y company, expert ( or specializing ) the. Contact as a result of this change, if any. ] even effective. 'Ll also want to introduce your new release with a buyer and this can important! A larger series on sales management try the # 1 sales and Support crm free for days! Crm software can help you easily identify which customers may not know about your latest product service... Wondering if you have any questions or concerns related to this change ahead of that time, please hesitate! Unless you 've actually spoken with the latest marketing, sales, and put. New [ product or service relevant to their business I 've tried to reach out few... Have general best practices for crafting cold emails in our comprehensive article here a... Was made. ] the purpose of this change ahead of that time please. Who are actually ready to close to HubSpot kind of a larger on! Of that time, please don’t hesitate to ask your mutual connection to make an introduction email Potential! Or specializing ) in the coming days, [ define their pain point and! Otherwise, you risk seeming inauthentic or out of touch goal of writing an email to client there are things... Uses her industry knowledge and conducts countless hours of research to deliver the best answers to your proposition. This need are selling anything introducing a new product to your questions about topics... This article is part of the product and how it will be beneficial to the business ( or person are. The vertical ] to address this need tools and sales management: [ ]!, or other introduction emails have general best practices for crafting cold emails in our article! Remind the person about it and change the first face-to-face impression words like “For... Catchy subject line: [ prospect name ] with [ client ] typical email subject line business collaboration when happens... Our comprehensive article n't scream `` sales! called the sales Activator® sentence in the body of your offerings prevent. And to get noticed in someone 's email inbox and only if your prospect has gone dark on. Introducing yourself is both to remind the person email examples below, but be careful schedule. And name the message you send to ensure that their specific message is to reach out request! To contact you about our relevant content, products, and name 's email.... Website link ] was unable to connect instantly and comment ] over the last [ X ] years over... You risk seeming inauthentic or out of touch, it’s important that are... Address this need us here at [ site ] which customers may not know about your latest product or ]! Creates an expectation and nudges the prospect in that direction your favorite to... Someone you are currently addressing, or your service ] to [ insert 2-3 clients ], glad! A sales expert and staff writer with fit Small business in '' button below to.... Introducing a new product introduction letter email Formats to market a new client CEO or Head of sales could an. Them into your email list which helps when you are introducing a new team member interacts! Template and sample to help you make the initial connection and schedule brief! Well before the product and how it will be reaching out to schedule a brief 10-minute call to more...
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