Otros destilados del agave. Once they had several individual palenques making their mezcal, they realized that they needed to be more involved with the sourcing of their agave. This increases their ability to introduce new people and new places to mezcal. They weren’t sure what exactly they wanted to do, so they began visiting palenques in Oaxaca to talk to people about what would work. We asked him why they no longer use Barril in their spirits, and he told us they realized that they were unable to source the Barril sustainably. Mezcal Union El Viejo Mezcal; Oban 14 Year Old; Ypióca Cinco Chaves Cachaça “As Alcohol Responsibility Month, April’s a great time to learn more about the importance of enjoying these award-winning brands responsibly,” said Guy Smith, EVP, Diageo North America. I’m fascinated by the Solera process. The people and communities involved in the production of their mezcal are at the forefront of their plans moving forward. I just had Alejandro make a presentation with my Diageo rep, and the Union product is excellent, and it was very interesting going through the various steps, talking about the different varieties of Agave used, about the various distillers. While currently a drop in the ocean compared to tequila consumption, the big boys of Pernod Ricard and Diageo (respective owners of Del Maguey, Mezcal … We met one of their co-founders, Alejandro, at a Mezcal Union tasting at Austin Wine Merchant a few months ago. Union is one of the most commonly found mezcals for cocktails in the US and Mexico. Follow @mezcalreviews The stream next to it was dry due to lack of rain, but their mezcalero was grinding freshly cooked agave via horse-drawn tahona. “If you want to go fast, go alone. Agave Arroqueno and Tepextate, for example, can take over 20 years to mature. Johnnie Walker owner Diageo invested £550,000 (US$752,000) in the construction of a weir to increase the sustainability of fish stocks in the river Dullan. Siete Misterios. Vermont-based rye whiskey producer Whistlepig has sold a minority stake to Moët Hennessy in a bid to help the brand expand internationally Andres runs Union’s operations from Mexico City and Pablo lives in Oaxaca and regularly checks on the different palenques that make their mezcal. Though their model is new, they’re intent on sticking to their original ideals. THE TOP TRAINING, INSPIRATION, AND NETWORKING HUB FOR PROFESSIONALS BARTENDERS. Some mezcal purists reading this might cringe at the Solera process, but let’s consider the alternative. Pernod is one of the top five spirit companies in the world, along with Diageo, Brown-Forman, Bacardi and Suntory. Join to Connect Mezcal Union ... - Grew Diageo menu share by over 30% within the first 6 months in market. Excellent write-up! We’re just like you…we really, really like mezcal. Mezcal Union is in the beginning stages of implementing a Solera process, which they’re adapting from other alcohol beverage industries like wine, beer, and brandy. report this profile about during the first phase of the development of the project of mezcal uniÒn we managed to capture more than 150 clients using as strategy the mixology within the centers of consumption, that what today marks as trend in the tourist zone of tulum . They met an old man on one of these visits who explained that the growing popularity of mezcal is changing the demands on those who have been producing mezcal for generations. Read more about Mezcal Union on our blog: Mezcal Union Palenque Tour (11) The road out to the Palenque was well off the paved highway, down a steep and winding dirt path that has a sharp open ledge that drops off several hundred feet at times. Their story says that when starting the company, an old man told them that the future of mezcal would be based on a UNIÓN. The agreement keeps the ownership of Union in the hands of its founders, while opening the doors to a wider distribution network. With the addition of these palenques, the Union was born, and the co-founders began seeing the positive impact that their cooperative brand could have on the rural communities that made their mezcal. Sacacuento. In February, London-based Diageo… These other brands have opted to begin producing in large, industrial, tequila-like distilleries, which runs counter to what Union initially set out to accomplish. Andres explained that they currently have 14 palenques making Union mezcal and they will likely need to add more soon. There are several checks and balances in place to ensure consistency of Mezcal Union across their different producers. In the beginning, the co-founders handled all the business, and they left their mezcalero to control the product. *Supported Diageo Tech Ventures program, leading performance management reviews and implementation of marketing pilots ... * Partnered with Union Mezcal … There may be slight variations of flavor from batch to batch, but not much, as they are now using a Solera process to ensure better consistency. Intense and explosive, yet endless in character. Mezcal Reviews on Instagram, © Mezcalerbro 2016-2021 •  Privacy & Terms. Alejandro’s acknowledgement of this issue is crucial, and it illustrates what really makes Mezcal Union unique. There’s not another building or sign of human life in sight, and its position on the side of a mountain slope gives it a nice gentle breeze that fits the spirits that are made there. The agave Cirial adds a slight vegetal character that smooths the tougher notes found in some other mezcals. (This came the heels of Bacardi’s purchase of a minority stake in Ilegal Mezcal in February and Diageo’s distribution deal with Mezcal Union last year.) More tequila-like in production methods resulting in little smoke. They do this without putting forth any replanting initiatives, and thus putting further stress on the fragile agav-e-conomy. Most other brands that reach this level of demand in both Mexico and abroad have taken a very different path. They’re both young, energetic, and passionate about what they do. Diageo has a distribution agreement with Mezcal Unión and completely owns Pierde Almas, while Pernod Ricard acquired a majority stake in … MEZCAL AMORES is “A project made with love”. The palenque we visited in San Baltazar is his favorite, he told us, and it’s clear to see why. The underground stone horno (oven) used to cook agave. Brand Manager at Mezcal Union Denver, Colorado, United States 500+ connections. The agreement keeps the ownership of Union in the hands of its founders, while opening the doors to a wider distribution network. MEZCAL AMORES | 2,074 followers on LinkedIn. Mezcal Yuu Baal. Have you tried Palmilla? Mezcal Union. All jovens. This long growing cycle makes it extremely difficult to estimate future demand, and no one predicted the current mezcal boom, which has put stress on the industry. These partnerships help the farming families maximize their ability to sustainably meet demand, while still allowing them autonomy to operate within the Union network. The partnership between Union and Diageo keeps Mezcal Union in the hands of its founders, while allowing Union to pick and choose which distributors and importers they want to work with across the globe. Sorry, your blog cannot share posts by email. The little town rests between mountain slopes that have deep crevasses cut from flowing water in the rainy season. He said that future mezcaleros would not be able to do all of the distilling, bottling, branding, marketing, sustainability efforts, etc…that are essential to the growing demands of the profession. They didn’t want to be part of the extinction of an agave species, so they stopped using it. They called it Union Uno, because it was their first release, and it’s been extremely popular to date. Alejandro had connected us to Andres and Pablo. The average agave Espadin takes 8-10 years before it reaches maturity and wild agave takes even longer. Mezcal Reviews on Twitter In order to move the spirit of mezcal forward, and increase the livelihood of those involved in producing it, some sort of co-op or union needed to be created, which is how they got the name for their brand. All locations cook the agave together with White Oak in stone hornos (underground ovens), mill the cooked agave by horse drawn tahona, and distill the mezcal in copper stills. If you’ve been drinking Union for as long as us, you may also recall that older batches included agave Barril as well. An ensemble is there only offering. Andres sees this as a very good thing as it allows them to continue to grow their union of agave farmers and mezcaleros. If you want to go far, go together,” he told us. Mezcal: conocido por sus característicos sabores ahumados, el mezcal se puede producir a partir de 8 variedades diferentes de la planta de agave, como Espadin o Tobala.La mayoría de las notas ahumadas se derivan del proceso de producción, donde la piña se tuesta en pozos revestidos de piedra, se tritura y se agrega con agua a un barril para fermentar. Their Union El Viejo, which is an ensamble of agave Espadin and Tobala, is named in homage to this old man. Read more about Mezcal Union on our blog: Mezcal Union Palenque Tour. Mezcal Reviews on Instagram, © Mezcalerbro 2016-2021 •  Privacy & Terms, Maguey Melate Espadin – Lidia Hernández Hernández, Mezcalosfera Tobala/​Madrecuixe – Felipe Cortés, Mezcalosfera Tobala/​Verde/​Madrecuixe/​Cuixe/​Espadin – Felipe Cortés. The world's No.1 premium drinks company brings all you need to help you raise the bar and your career: training and education, bar news, cocktail trends, drinks inspiration, a global network of experts and words from gurus and bartenders all around the world. It’s a win-win. In February, London-based Diageo, the world’s largest distiller, signed a distribution agreement with Mezcal Union, a Mexico City-based brand that’s only five years old. Here are the big ones: The tahona that is used to mill the cooked agave before distillation. 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