Once you surpass that though, it can get pricy. Your emails to your readers buy you time, keep your reader “warm” to your future books and you as an author. They should make your readers feel valued, like they have access to something special. They review positively and spread the word because you’ve done the work–craft work and emotional labor–that gains precious reader access and loyalty–and continues to nurture it. In fact, emailing can feel more intimate than publishing a book and consequently more uncomfortable. Learn more…, Find the perfect marketer for your next book. “My co-author & I have neglected our mailing list horribly in the past, but we re-booted this year. That’s why authors feel this more with their fiction and poetry and memoir lists than straightforward how-to nonfiction that is less personal. The Ultimate Guide to Authenticity for Indie Authors, How I Do It – Piers Alexander Shares the Secrets of His Self-Publishing Success, Join Orna Ross and ALLi at Digital Book World 2019, Launching a First Poetry Book, with Orna Ross and Lauren Lott — Self-Publishing Poetry Podcast. Unless you’re very tech-savvy, I’d recommend that you start your mailing list with MailChimp. If you want readers to open your emails then your emails must delight and excite. You can read the article here. Those who can expand our sense of self with real knowledge, those who can make us laugh, cry, and hold our breath, those who can inspire us to greater things: these people will always be welcome in our inbox. The non-fiction one has a focus on writing and marketing. Rafflecopter, on the other hand, encourages a wide variety of sharing techniques and is preferable for smaller contests designed for specific purposes. Create a Compelling Optin Gift for Your Readers. If I can give away a thousand copies of my book [to his mail list] and I give them a reason to go download it and review it I can probably get a couple hundred reviews in the first couple days of my launch”. First of all, how much time do you really have? This self-publishing advice center is brought to you by The Alliance of Independent Authors. The emails should perfectly match the social media communications or ads that originally attracted and engaged them and we must also write in a way that replicates and reinforces the writing style and creative intentions of our books. I will do targeted Facebook advertising to reach maybe a 1,000 people, and those people will share really hard… they will promote the giveaway to all their friends...it’s not exactly going viral but you get quite a bit of traffic” – Derek Murphy. With deep thanks to all of our members who took the time to respond and special thanks to Heide Goody, Joseph Alexander, and … When somebody does contact you, make sure you respond in a voice appropriate to the content you’ve been publishing for those readers and in a way that satisfies their needs. People flit and scroll through social posts but engage much more deeply with words and images that land in an inbox. So, when you release a book later, you can just simply tell your audience about it because they’re already fans. Learn how Reedsy can help you craft a beautiful book. But also, you are “making friends” with other authors in your genre, and we all know how vital author collaboration can be. “One of the easiest ways to get a lot of sign ups quickly is to offer free giveaways. Discipline yourself to only post content that your readers will love and that keep your attractor channels clean and clear. In the early stages of building the author mailing list, do not give away your own work. If you do choose to do this, remember that your social media offerings are a separate format for your words, and you’ll need to block out time to properly craft them—and what ends up in the book will need editing to fit. Building a mailing list is not only about sending emails. – Posted on Dec 23, 2015. As we say in the interview, “you build your own personal Bookbub list”. Giving stuff away is not free, all the more if you’re promoting the giveaway through advertising. The key is to ensure it’s a book they’ll actually like and not a historical fiction novel on sale when you write science fiction. Give a brief review of each one and an Amazon link where they can buy the book. Set up a mailing list. Authors are terrible at realizing that people respect them. Use Feedburner Another easy means of starting to collect email subscribers is to use Google’s Feedburner to … Target influential people in your genre. Derek, for example, has been giving away book shaped reading lamps! In these emails, you’re revealing yourself, laying your work on the line to be judged or criticised, just like when you put your book out. Facebook targeted advertising is another approach to consider. Reviews are essential for the successful marketing of a book. The difference with this approach is after the initial costs, you can instantly reconnect with your subscribers for free in the future. In an exclusive interview with us, he explains how he was able to build an author mailing list of 10,000 readers, from scratch, in less than a week. Finally, was there a "catch fire" moment for you? This is also one of the techniques that allowed indie author ML Banner to reach #1 on Amazon with his first fiction book. This is so you can tailor your newsletters according to the prizes you have to offer. The AskALLi Team created a jam-packed guide to content marketing recently. You can customise this form, share it on your author website, or any social media platforms you have. But, if you have your own email list … On my own author site you’ll see that subscribers to my mailing list get a free short story – so stay posted on how to encourage even more people to sign up to your list by giving them something in return for their email … Which involves convincing people to voluntarily give you their email addresses. We’ve got a three email welcome series. He’s a great book designer and has helped a lot of authors with their marketing efforts. If you write with music on, you could share the playlist with readers so they can listen to it while reading your book. The first email goes out about two hours after they’ve signed up, just to say, hi, I’m Joseph, tomorrow, you’re going to get some free guitar lessons and then we email 24 hours, 24 hours, 24 hours, and I think our fourth email is maybe about a week later, and that just asks for a review. It seems self-promotional and it will be unlikely that readers will be interested as they are not aware of you as an author yet. Some authors give away a full book to email subscribers, or even an entire box set. As the word implies, what you’re after is access. However, it is not uncommon for authors to spend this amount on marketing with no clearly defined results over a much longer time period. It can make a real difference to your deliverability rates — and as we’ll see in a later part of this series, deliverability rates are important. There are also services such as InstaFreebie (now Prolific works), Book Funnel and the newer Story Origin that all help build list numbers. This usually involves telling your readers about a book in the same genre that you think they’d be interested in reading. Put yourself in the reader’s shoes. For all these reasons, email marketing is the core communication recommended in ALLi’s ACCESS marketing, a marketing method which we’ll be explaining in more detail in an upcoming post. For novelists, I advise you to engage your readers by talking about your characters and then transitioning that into a personal story about why that character exists. As I was writing our latest Reedsy Learning course on how to set up and grow your author mailing list, I decided to do a bit of research on the other mailing list service providers out there. > Book Marketing Keep in touch with your fanbase regularly. Have you ever tried giveaways? So what can you give away to attract an audience? In business terms, it’s also described as a “gift for prospects”. It’s like this invisible selling machine that just goes on while you sleep and it’s super cool. Too often, the author will say no. Save my name, email, and website in this browser for the next time I comment. ALLi is also pleased to present a discounted ticket rate for its members. When the time comes, it is just a matter of sending an email or other message about the book and where to purchase. Your giveaway subscribers won't be receptive to the 'hard sell'. In order to build a list, you need to give people a … What mindset shift do you wish writers would make when it comes to their mailing list and utilizing it to the best extent possible? No, no, no. Whatever you offer must develop on what they’ve already received from you and align closely with the books and products you’re going to want them to buy. It’s just a matter of sending an email or other message to readers who already know, like and trust you  and your work. Honestly, if somebody has signed up for your list, it’s proof that they do want to hear from you. Derek’s campaign cost him around $600-700 (full breakdown here). You’re asking your readers to spend their money or their time in reading and reviewing your book. Yes, each email is like a mini-publication. Then after that, you should definitely be using a personal greeting. A mailing list allows you to email your biggest fans every time you have a new release. I suspect these numbers reflect growth stages. The ultimate relationship you want with your readers is the one where their imagination and yours come together in the pages of your books. Exactly! The next paradigm is that your readers want to hear from you. The first one is that Amazon doesn’t owe you anything. According to research by Hubspot, the most common reason people give for unsubscribing to a list (69% of all respondents) is that they’re receiving too many emails. Authors on different online groups said they’d scored upwards of a thousand names added to their lists using InstaFreebie. Readers already know, like and trust you and your work. The solution is the same as when it comes to getting your book across the line: feel the fear and press the publish button anyway. the right readers for your books. Nothing is more powerful than your own mailing list. Good interview. So, that relationship building can happen really quickly, quite easily, and automated to build a relationship. The rub, of course, is that mailing lists are slow to build, just as they take time and effort to maintain. Usually, it’s at a discounted price. When someone joins your mailing list, they may well have only signed up to get your reader magnet. Carefully crafted emails are a great way for your readers to come to know, like, and trust you. Most authors are aware that they should start building their author mailing list months in advance, they just don’t know how. Much of the indie writer community has relied on this method to grow their email list. You can see a full comparison of several providers in this useful comparison here. Averages 500-3000 reader emails. The Number One Way to Build Your Author Mailing List December 10, 2015 Marketing amazon , authorship , mailing list , promotions , sales Jordan Smith If you’re like me, you’ve read dozens of blog posts promising to tell you the best strategy for how to “grow your author platform.” The other part of delivery satisfaction is keeping your promises. Gleam is a combination of the other two pieces of software. That’s the second step: growing a mailing list. So how do you create a loyal fanbase from this? And again, it must have real value, be carefully crafted to align with your attractor content, and further hook the right readers. “Choosing between wounds and scars” is how she describes sorting out which poems would go into her collection. Maintain a single list of all your subscribers and segment it according to particular interest groups. That’s a manageable routine for writers who want to integrate the seven elements of ACCESSS marketing into their weekly routine. The software vary slightly. Maybe I missed it, but I'd love to take Derek back in time to have him think through his effort to gain the first 10 people (not family or friends) for his email list, the next 20, 50, 100. As not everybody is to take their connection with these posts any further, it’s usually a good idea if you can use these posts to get you more words for your work-in-progress–maybe building out characters or plots (fiction), exploring concepts or ideas (nonfiction), putting out stanzas or illustrations (poetry books)–or otherwise build something that has value for your author business. They are probably giving away free stuff and then trying to sell their book right away… That’s not going to work. | FAQ | SEE LIVE EVENT That breaks the “know, like, trust” chain you’ve so carefully cultivated. Using a combination of methods, Adam has added more than 100,000 readers to his mailing list and credits it as being his most valuable marketing tool. Like, who writes a book? Set up your author mailing list and create an automated email sequence, 5. Email Marketing: How to Build a Massive Mailing List, Increase Your E-Mail Marketing Profits Paperback – Large Print, September 2, 2019 by James Moore (Author) 4.2 out of 5 stars 8 ratings I try to do as much organic reach as possible, I did try growing through group giveaways but found the subscriber numbers dropped when I sent the first email after the giveaway. Adam Croft has used his mailing list to build a six-figure income from his books alone, each year for the past five years. Indie author Derek Murphy managed to get 10,000 new subscribers to his fiction mailing list in ONE WEEK. People will scan a whole email, and if there’s a P.S. Bad book reviews — they happen to all authors! With your own mailing list, you have individual email addresses that you can use to make contact, either in bulk or individually. Except that email marketing is one of the most potent tools ever invented and you have it in your power to do it exceptionally well. There are several benefits to this. Others might offer a short story, or a character guide for an ongoing series. Another popular alternative is MailerLite which functions in much the same way but with a cheaper price tag. One of their best features will allow you to see who has opened your newsletter and clicked on the links (such as "Buy now!"). 13. Links to the author’s reviews, books, samples and press clippings accompany a short Bio for each author. Value your subscribers and your access to their inbox. “I’m mainly using it for free downloads and book reviews. I now email more regularly and this has helped with unsubscribes and my subscriber numbers are climbing. When you’ve solved their problem, entertained, informed or inspired them, as appropriate, ask their permission to add them to your email list, explaining the benefits of subscribing. After uploading your book into their system, check out their list of multi-author … We now do it in the form of a conversation between the two of us, so it’s light and funny. Want a 100% free LitRPG novella? "You need to be getting thousands of downloads to get hundreds of reviews". Wondered what happened to Samuel, Arthur and Elaine in the run-up to the bandit attack? Find out more at www.self-published.co.uk. This is important. In order to avoid that, you should ask your readers to whitelist your email. Make sure you include indie authors in your list! And it involves collecting email addresses or gaining subscribers. In ACCESSS marketing terms, this is called “an ask”. Here are 8 steps with lesser-known hacks that could be your key to success! Autoresponders are a series of pre-written emails that you set to run automatically by pre-determined rules. I now email more regularly and this has helped with unsubscribes and my subscriber numbers are climbing. For example “Thanks for joining my list to hear more about my upcoming releases.”. As a reader yourself, what would you like to hear more about from your favorite authors? “Most authors are probably not using the mailing list right. We’re all a bit overloaded with facts, figures, and information. Step 1: Make an Unforgettable First Impression. Again, I’ve found I have hardly any unsubscribes, so subscribers are happy with the process.”, English historical novelist Piers Alexander shares the secrets of the success of his award-winning self-published…, Your email address will not be published. That’s what we do and how we do it. There are ways to slowly introduce them to that idea, and it’s not by selling them my book.” – Derek Murphy. If you write different kinds of books, genres or niches, you’ll need separate attractor offerings, channels and funnels for each (see Orna Ross case study in Part 3 for more on this) but set up one channel fully first. This will be a way of finding out where your true fanbase lies. Play underneath that statement, usually, it ’ s proof that do! Is really pretty powerful. ” – Derek Murphy managed to get that many shares or follows or.!, come meet them you know if Facebook, TikTok or Instagram goes bust or their time in reading reviewing! 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