These cookies do not store any personal information. As you offer value with quality content, you’ll earn their trust. Just executing all the tactics consistently is a challenge. Solar roller . Once you are on Page 1, any other marketing strategies that you employ will be bolstered by your positioning. New marketing tip videos on our YouTube channel every week! Check out these awesome solar powered DIY projects for some of the most awesome ideas around. You need calls to action that get people to identify themselves to you. It's a lack of knowledge by sales reps on how to sell solar array systems. It’s important to give your sales team the knowledge and tools they need to balance these elements and be successful. The second is the modern day equivalent of a referral system—link building. Formulate industry-specific Solar Marketing Ideas Having a look at the statistics of energy alternatives, it’s not hard to see that solar is on the rise in comparison to other players. First, it needs to detail the basics of who you are, what you offer, and where you work. So here’s the deal. By clicking “Accept”, you consent to the use of ALL the cookies. These leads are very often outdated, irrelevant, and filled with the names of people who simply don’t want to be called by you. See the sunny side of life and make your life sunnier by using solar energy . Unfortunately, as we will see in our next point, generating leads is sometimes easier said than done. Ask happy clients to write reviews with phone call and email follow-ups (don’t do this with Yelp; it’s against their policy). But, marketing can be confusing as there are often many methods to choose from. It’s also necessary to track data on your campaigns so you can analyze their effectiveness. White Hat SEO is still the most effective way to drive organic traffic and generate leads that matter—and it can be effectively employed in any sector. But we also know that sometimes you want to try content yourself. Their research is an opportunity for you to keep your brand in front of them, building trust by becoming a useful resource. You should connect with your partner businesses and comment on their posts. Your solar energy company website design needs to accomplish a number of things. As they research your company, they’ll check online reviews. Next, you need to set-up and rank for Google My Business. You can have a specified page for testimonials, but it’s more effective to have them spread across your site. Solar is a Secure Investment The utility companies are notorious for their fluctuating and unreliable electricity prices. For this reason, chances are, you’re noticing you have a lot of competition in your niche. Solar is appealing because it’s environmentally friendly, but that isn’t likely to be your most effective topic for marketing. Our relationships with solar companies to date have been highly productive ones, as we have found that SEO can be of serious benefit to them, no matter what stage of development they are in. Instead, what’s really catching the interest of consumers – particularly home owners – is the long-term financial savings enabled by solar systems. Videos work. Don’t inundate people with adverts. Blogs can address news, technology updates, and tends. The first is to make sure you have strategies in place to capture good reviews of your work and display them clearly on your homepage. High roller high in solar . To compete, you need to stand out. By displaying some of your previous projects, you will be able to illustrate that you are a trustworthy supplier that has completed jobs successfully. There has been an explosion of renewable energy in the commercial, consumer and industrial sectors. As solar energy’s popularity increases, so does the competition between providers and solutions. branding, Bright Ideas Blog, marketing, solar Three Examples of Solar Marketing Done Right. Many potential clients will be unaware of the various solar products and the range of benefits you offer. This will only serve to increase your leads and generate more traffic. Future Marketing Strategy points: Power production from thin film panel based solar power plants cost slightly less per kWh than that from crystalline solar power plants, but the practical efficiencies and robustness of thin films over a 25 year project time period is not well established. It’s a free listing you can optimize with your descriptions and by getting customer reviews. With that in mind, here are five solar closing techniques that will help your solar sales team close deals more effectively and maximize your marketing ROI. This means that you cannot simply adopt a blanket marketing strategy that is copy-pasted from other industries. On the surface, the best strategic partners you may be able to find are other companies in the “green” field that are already saving people money while saving the planet. Post to deal sites - People love free stuff, some more than others. Here’s an interesting fact from the Solar Energy Industries Association—in Q1 of 2018, the U.S. installed enough solar power capacity to power 10.7 million homes, an increase of 13% from the previous year. We offer a free SEO strategy review that will give you insight into how well your lead generation efforts are working. This category only includes cookies that ensures basic functionalities and security features of the website. Solar Powered DIY Ideas 1. Having a look at the statistics of energy alternatives, it’s not hard to see that solar is on the rise in comparison to other players. Solar & Renewable Energy Creative Marketing Materials January 11, 2016 January 29, 2020 / Graphic Design , Print Design Ideas Generate public awareness for renewable energy with innovative marketing materials. Solar Marketing Strategies & Tips To Grow Your Sales. It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. The multi-channel nature of digital marketing gets complex. The big challenge with marketing solar panel systems is the long-term sales cycle. Between big corporations and small startups, a lot of companies are looking to get in on the solar sector. Your ad and the page it goes to on your website can match that offer. Referrals are huge for solar panel marketing. These ads are run through auction-based systems like Google Adwords and Bing Ads. As we mentioned at the start, people looking into solar energy go through a long sales cycle. But the referral program works as a reminder to do the right thing and encourage their neighbors. This is the maps listing and review platform Google uses for geo-targeted searches. Be clear about the types of solar solutions you offer and what your service area is. Testimonials are most effective when customers relate how much they saved by going solar and how easy the installation was. You also post to your timeline so people can get a feel for your staff, work, and the daily ins and outs of your business. DIY Mason Jar […] Want some cool DIY ideas to make with solar power? Looking at the current boom in the solar industry, you’d be accurate in thinking Here Comes the Sun is more than just a Beatles’ track. Solar Marketing Experts offers digital marketing, 3rd party lead program management, and consulting services, designed to help you lower your customer acquisition costs. It’s the digital equivalent of word of mouth, and it works like a dream in solar marketing. Very broadly speaking, there have historically been two types of people who have solar installed in their homes: Up until very recently, mass adoption was a pipe dream. Homeowners want to know that solar power is working out well for people just like them. But if you want people to spend money with your solar business, you need to learn more about marketing. With solar marketing. Then, when it comes time to hire a solar installation, you’ll be top of mind. Once you get a customer in a neighborhood, everyone they know becomes a potential customer. While you already know that SEO can transform the growth trajectory of your business, deciding whom to entrust with this crucial task is challenging. The quick answer is that a select number of digital marketing strategies have proven to be effective across the board, no matter which industries adopt them. While the industry is undoubtedly on the rise, it is currently navigating some very real growing pains. You also have the option to opt-out of these cookies. Your website also needs to be an information resource. As a company filled with big dreamers looking to change the world, an industry based on renewable energy is the kind we would like to engage with. In less than 90 seconds, you can make your case: Use this video on your homepage, Facebook business page, and optimize it for search on YouTube. Although, the solar industry is still relatively new but the competition is immense starting from large firms to small start-ups. Appeal to their sense of environmental stewardship. Here are five strategies to create an effective solar marketing plan. With growth in the residential solar energy, solar energy marketing is increasingly important. This trend has been fueled by the high cost for electricity, stemming from the high cost for imported fuel. The main advantage here is that you show in the top positions (reserved for paid ads) and that you can control the ad copy and landing page. Added to this, incentive schemes are being employed throughout the globe that are only set to increase the uptake. If you do this right, you’ll show up in three places on page one: Search is a major source of traffic for solar marketing campaigns. Selling solar to a homeowner is both a high tech and high touch transaction. The very best method to do this is by creating quality content for your consumers that will help inform, notify, and raise their interest in your renewable energy services. Solar polar . Solar Powered Lego Car teachbesideme 2. These five fundamentals to marketing excellence in the solar marketplace all rely on the same thing that marketing fundamentals in any field do: authenticity. Reputation is huge with solar panel solutions, particularly for residential leads. Here’s some tips for the local aspect of solar marketing. Geoffrey Moore’s notion of “crossing the chasm”, Hubspot’s report on the state of inbound marketing. Why not get in contact with us? Communicates something specific of value. What makes solar marketing different is that it is important to make provisions for people who don’t necessarily know they are looking for solar until they find it. The future for solar energy businesses is bright. Yes, we all want to save the Earth, but people really perk up when they hear about saving thousands on their electric bill. One of the big keys to marketing solar is finding great strategic partners. A unique value proposition (UVP) is a statement that does three things: For example, this solar panel company specializes in powering agricultural water pumps: Other ways you might develop a UVP include: Consider that leads will certainly research your competitors. The way to make that happen is referrals. Add to this keeping track of client information and leads through the long sales cycle, and it becomes apparent you need the right tools to manage it all. Think outside the Barrel . Solar power, Light And Bright . We think it is just so much cooler to build things that operate without batteries. As a solar energy provider, content marketing is one of the best tools in your digital marketing toolbox. List of 10 Most Profitable Solar Business Ideas & Opportunities #1. Why Solar Content Writing is Important Added to this, 80% of marketers stated that their lead generation efforts were only slightly or somewhat effective. This is one of the key characteristics of a market about to boom—you have to show people what they want before they know they are looking for it. People are still learning about how this all works, and the idea of “going solar” has not yet crossed over to majority adoption. Apart from the traditional items, you can develop different types of new solar products. Solar Energy Auditing. Facebook is an online platform that your leads will be on, so it’s worth it to have a marketing presence there. Make it concise and informative. 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